TRADITIONAL WOVEN IN ETHIOPIA

"Shimena (formerly Jano Handicrafts), based in Arba Minch in southern Ethiopia, is a remarkable traditional weaving cooperative founded by the passionate and visionary Firew Konjo. His dedication to preserving Ethiopia’s weaving heritage has made him an inspiring partner and friend. The name 'Shimena'—which means ‘weaving’ in Amharic—perfectly captures their ethos of ‘weaving friendships.’ Through their work, they connect artisans, partners, and customers in a meaningful way. We have greatly admired their commitment to empowering local artisans by creating a sustainable business model that encourages saving and community ownership. Our partnership is truly reciprocal: we supply dyed yarn for their cotton blanket production, and in return, Shimena provides us with stunning handwoven blankets and crocheted cotton hats—unique items that our customers in Addis Ababa and beyond absolutely love. Their products carry not just beauty but also deep cultural significance. Working with Shimena has enriched our values and our offerings."

"We were thrilled to meet Firew Konjo at the International Folk Art Market (IFAM) and discover the stunning work of Shimena, a weaving cooperative rooted in the Gamo Highlands of southwestern Ethiopia. Firew’s journey began in childhood, assisting his uncle, a master weaver—a legacy he now upholds and expands through Shimena (formerly Jano Handicrafts). This cooperative continues a 2,000-year-old tradition of Ethiopian textile-making, spinning and weaving cotton using pit looms and natural dyes sourced from roots, bark, and local plants. What sets Shimena apart is how they honor these age-old techniques while introducing innovative designs, such as their vibrant scarves and beautifully crocheted hats. Firew’s work is not just about preserving heritage. He is redefining it—training women in a traditionally male-dominated field and ensuring a zero-waste process that empowers the entire community through sustainable, ethical craftsmanship. 'Like weaving threads to create good fabric, we need to weave friendships to create a fair, cooperating society,' Firew once told us—and we couldn’t agree more."

"In the Gamo Highlands of Ethiopia, some of the world’s finest weavers carry on a rich legacy of craftsmanship. Among them is Firew Konjo, founder of the Jano Handicraft Cooperative, now known as Shimena. Having grown up assisting his uncle—a master weaver—Firew has made it his mission to preserve and elevate this ancient art form for future generations. Through Shimena, Firew brings exquisitely soft, handwoven textiles to the global market. Each product reflects a deep respect for tradition and community: raw cotton from local farmers, bamboo looms, and natural dyes from indigenous plants are all integral to the process. The cooperative not only safeguards heritage but actively challenges gender norms in the weaving world. By training and employing women, Firew is building a future where craft, sustainability, and social empowerment go hand in hand. Shimena’s textiles, including pieces featuring the iconic Queen of Sheba motif, are more than beautiful—they are symbols of resilience, creativity, and hope. We are proud to support this incredible work on the world stage."