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Firew konjo
In the highland of Gamo, located in southwestern Ethiopia, Firew konjo grew up watching his uncle, who was one of the community’s master weavers, weave intricate textiles
ABOUT
SHIMENA NET
The journey of craft development and market linkage began with the USAID-funded Ethiopian Sustainable Tourism Alliance (ESTA), which supported community-based tourism and handcraft development. Although the program ended in June 2013, training over nine craft associations, many artisans struggled to find markets due to marketing skill gaps and language barriers. Recognizing this challenge, I, Firew Konjo, transformed the NGO model into a sustainable business, facilitating the sale of our crafts in local, Addis Ababa, and international markets. Today, our operations employ over 100 people across two workshops in Arba Minch, where spinning, dyeing, weaving, stitching, finishing, and quality control occur. This social enterprise not only addresses community challenges but also aims to change the perception of weaving among young people, showcasing it as a respected and profitable profession. By promoting weaving as a viable livelihood, we help protect the environment and provide better income opportunities for wood-collecting women.
Our Community
We collaborate closely with our community, bringing together individuals from diverse backgrounds, including artisans, craftspeople, and designers. We take pride in nurturing a talented network of individuals who contribute their skills and creativity to our mission. Artisans in our community use our platform to showcase their unique styles and empower their entrepreneurial spirit every day. Thanks to our vibrant community, Shimena is a place where you can find the perfect handcrafted items for your projects and needs. Whether you’re just starting your journey or are a seasoned expert, your creativity is always welcome here.
Supporting Independent Artisan in the Mountain
We work closely with artisans from various backgrounds, including those in cooperatives, those crafting from their homes, and artisans facing challenges such as imprisonment. Our mission is to support every artisan in creating market links, serving as a bridge between local artisans and the complex global market. Unfortunately, artisan trafficking from our community to the capital city poses significant challenges for families, and we are committed to addressing this issue.
When you purchase from Shimena, you’re not just buying a handcrafted item; you’re supporting an independent artisan and their family. Each artisan benefits directly from their sales, allowing them to earn a sustainable income and strengthen their livelihoods. We take pride in providing a platform that empowers artisans of all backgrounds to thrive as small business owners, pursue their crafts as side hustles, or enjoy their work as a fulfilling hobby.
Our Story
In the highland of Gamo, located in southwestern Ethiopia, Firew konjo grew up watching his uncle, who was one of the community’s master weavers, weave intricate textiles .The Gamo people were known for their exceptional weaving skills, and it was a tradition passed down from generation to generation.
Story
As Firew grew up, he became fascinated with the art of weaving and the cultural significance it held. Years later, Firew started shimena, a brand dedicated to preserving the traditional of sustainable, handmade production using raw cotton from local farmers and natural dyes from plants, grass, and roots in the local area. In addition to this, Firew promotes female empowering through his brand by employing and training women to practice weaving. Traditionally, weaving has been a male –dominated practice in the Region. By sharing his story, Firew motivates others in the community to engage weaving and uplifting the empowerment of women and the preservation of traditions.
Crafted with Care
We are deeply committed to the well-being of our artisans. We support them in saving money and take pride in empowering them to become proud artisans. We also emphasize the importance of education, ensuring that all artisans are motivated to send their children to school.
Every product we create begins with our dedicated artisans. We responsibly source materials and prioritize quality in every aspect of our production. From the skilled hands that spin and dye the fibers to the master artisans who weave and finish each piece, our team pours their hearts into everything we do. Each handcrafted item reflects the care and craftsmanship of our artisans, creating beautiful products that you can cherish.
Meet The Team
OUR CREATIVE TEAM MEMEBERS
Artisans
We are dedicated to preserving Ethiopia’s centuries-old hand spinning and weaving craft. Despite the rise of mass-produced textiles, our artisans continue to face challenges like low income and also the disappearing of craft. We are committed to changing this narrative. Since 2014, our team of skilled artisans has been provided with fair wages, sustainable employment, and ongoing training to enhance their craft, manage finances, and improve their well-being. Our mission is to empower artisans, restore confidence in traditional weaving, and create a cycle of prosperity for the community.
Gardners
Our main production area is surrounded by cotton field and fruits orchard in Arba Minch.Markose and Teka ,our skilled staff ,manage and cultivate these plantations.
Spinners
Our spinning department is group of 6 talented women artisans. Thier name is Addis,Adanche,Asnakech,Abyneshe,Timket and Tshaye (from Right to left) .They are responsible to hand spin cotton and silk into thread on spinning wheels.
Dyers
Abushe,Taddese,Tigist and Eyob Togther these talented dyeing artisan combine their knowledge ,creativity,and dedication to ensure that every piece of fabric not only reflects the beauty of color but also tells a story of craftsmanship and cultural heritage.
Winders
Our winding work is a key step in preparing for our hand weaving. It involves transferring yarn from one package to another, such as from a hank, babbin or ring to a larger package. These works are done by our talented Artisan Konjo and Desta.
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Weavers
At Shimean, we take pride in both traditional and modern loom weaving techniques, which are brought to life by the skilled hands of our dedicated weavers. From left to right, we proudly introduce the talented members of our team:Meskerm,Joblo,Abera,Kalante,Dirsha,Kebebush,Almaz,Banchi,Kapte,Sefu,Tesfahune,Werku,Melese and Teshale. Each of these artisans plays a crucial role in weaving our beautiful textiles, blending cultural heritage with contemporary craftsmanship. Together, they create unique, high-quality products that reflect the artistry and dedication of our craft.
Sewers
Our Sewing Department is led by a team of skilled professional’s women who ensure that every product is crafted to perfection. From left to right, meet the talented members of our team:Helen,Lemlem and Mhiret. Together, they handle all aspects of sewing, completing a wide range of products, including beautiful kaftans and stylish jackets. Their attention to detail and craftsmanship ensure that each item meets our high standards of quality and design.
Fringers
Our Fringing Department is dedicated to adding the perfect finishing touch to each piece we create. From left to right, meet the skilled team responsible for meticulously crafting the edges of our hand-woven shawls and other products: Betty,Amarch and Saron. These artisans carefully collect the hand-woven items from our weavers and expertly twist each fringe, knotting them by hand to ensure precision and perfection. Their craftsmanship elevates our products, adding a beautiful, refined edge that showcases the attention to detail and quality we are known for.
Ironers
Our Ironing Department plays a key role in ensuring that every product is presented with the utmost care and precision. Aletaseb and Sada are responsible for pressing and refining our textiles, making sure each piece is perfectly smooth and ready for its final presentation. Their dedication to quality and attention to detail ensures that every item we create maintains a polished, professional appearance.
Finishers
Our Finishing Department is dedicated to ensuring that each product meets our high standards of quality and perfection. From left to right, meet the talented team responsible for the final touches:Mentwabe,Yenu and Mestwat. They sew on labels, remove excess threads, trim fringes to ensure uniformity, and conduct thorough quality checks on every product. Their attention to detail guarantees that each item is finished to the highest level of craftsmanship before it reaches our customers.
Leadership
Shimena is fortunate to be guided by a dedicated leadership team that ensures the smooth operation of the company and the well-being of our artisans. Our management team, comprising six individuals—three of whom are women—brings a wealth of experience and knowledge that forms the backbone of our company. Their collective expertise drives the decision-making process and shapes the direction of the business.
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